ASM Global Names Mitch List as Regional Booking Director for Southern Division. Credit: ASM Global.

KNOXVILLE, TN (CelebrityAccess) – ASM Global has announced that Mitch List has been named as the company’s Regional Booking Director, South.

In this newly appointed position List will be responsible for overseeing the booking efforts for ASM Global’s 24 venues in the Southern region which include The Altria Theater in Richmond, VA, N. Charleston Performing Arts Center, in South Carolina, Saenger Theater in Pensacola, FL, Plaza Theatre in El Paso, TX and the Terrace Theater in Long Beach, CA.

List previously served as the assistant general manager for the Knoxville Civic Auditorium & Coliseum since 2016, where he oversaw all aspects of the venue including booking and programming, facility operations and event services such as box office, marketing and security. In his first year in the position, he increased the number of concerts and tours by 35 percent followed by an additional 84 percent during his second year. He also recently oversaw an $11 million renovation of the facility.

“Mitch has done an outstanding job reintroducing the Knoxville Civic Auditorium & Coliseum into the community and industry and we are excited for him to apply his extensive network to book top artists and tours at our ASM venues throughout the region,” said Bob Papke, Vice President of Theaters, ASM Global.

List began his career at Kansas Expocentre in Topeka, Kansas as an event coordinator. He later served as both director of event services and interim general manager. List was the recipient of the 2018 Greater Knoxville Hospitality Association, Young Professional Emerging Leader of the Year.